ADVERTISING

Launch campaign in the Asia-Pacific market for a new machine from the New Holland brand, the TT4 tractor.

We have created a multi-subject campaign aimed at the Asia-Pacific market for New Holland, designed to showcase the features of a new tractor model specifically for that region.


The campaign associates some animals with the machine, highlighting certain features using impactful copywriting that, by referencing the name of the tractor itself (TT4), incorporates double "T"s in each headline.

GRAPHIC DESIGN

Design of print material for the Natural Inside campaign, aimed at communicating the sustainability values of the New Holland brand.

The Natural Inside campaign was focused on sustainability, an extremely important value for the New Holland brand. The message was represented through typographic compositions 'filled' with natural products that the brand's machines help to produce, creating a strong visual effect.


The campaign was then disseminated through the development of calendars, diaries, and planners distributed to dealers and direct customers.

GRAPHIC DESIGN

Over the years, we have developed the design and printing of various print materials for the New Holland, Case IH, and Iveco brands, which are part of the CNH Industrial group.

From corporate calendars to brochures, including materials for EXPO 2015, we have produced various printed materials for the brands of the CNH Industrial group, and in some cases, we also handled the production.

The design has always remained faithful to the guidelines of each brand and has undergone various levels of approval before reaching its final version.