NEWS FROM THE TEAM

All the latest from the world of design and technology, keeping you updated and discovering ever-new ways to communicate your values

Visual concept for a blog post about authentic brand storytelling when AI tools are widespread
A.I.

Brand Storytelling in the AI Era: How to Stay Authentic When Everyone Uses the Same Tools

When anyone can produce content in seconds, a brand's human voice becomes its rarest and most valuable asset. But building authenticity in 2026 doesn't mean rejecting AI — it means using it without losing yourself.
Banner image for the blog post on AI browsers versus traditional online search
A.I.

The New Frontier of Online Search: Browsers in the Age of Artificial Intelligence

Artificial intelligence is turning browsers into cognitive assistants, forever changing how we search, understand, and design content online.
Banner image for the blog post on sustainability initiatives in Swiss graphic design
DESIGN

Sustainability in Graphic Design: Initiatives and Best Practices in Switzerland

In today’s landscape, sustainability has become an essential priority for many industries, and graphic design is no exception. In Switzerland, a country known for its ecological commitment and innovation, graphic design is embracing sustainable practices that not only reduce environmental impact but also open new creative pathways.
Banner image for the blog post on augmented reality in furniture retail
AR

Augmented Reality in Furniture Retail: Numbers, Impacts, and Case Studies

The introduction of augmented reality (AR) technology is revolutionizing the furniture retail sector, significantly enhancing consumers' shopping experience and positively influencing retailers' business management.

Previous articles

Banner image for the blog post on the artificial intelligence revolution in Switzerland

A.I.

The Artificial Intelligence Revolution in Switzerland: A Future of Innovation and Technology

In the global technological landscape, Switzerland stands out as a hub of digital innovation, adopting advanced technologies to enhance services and products, outlining a future marked by innovation.

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Banner image for the blog post analyzing the communication aspects of the Ferragni-Balocco case

MARKETING

The Ferragni-Balocco Case: Reflections on Communication Aspects

The recent development in the Ferragni-Balocco case highlights some fundamental issues in the sphere of corporate communication and influencer marketing.

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DESIGN

Pantone Color of the Year 2024: Peach Fuzz

Peach Fuzz: The Pantone Color of the Year 2024 and its surprising uses

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DESIGN

2024 Graphic Design trends

2024 Trends in Graphics: Revolutionizing Graphic Design

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Illustration of a small astronaut with a megaphone walking among small viruses

MARKETING

The Evolution of Digital Communication in the Post-Pandemic Era

The COVID-19 pandemic has not only accelerated the adoption of new technologies but has also redefined marketing and communication strategies.

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Illustration of a little astronaut with a megaphone

MARKETING

2024's Communication Landscape: Revolutionary Changes Ahead

Hey there, trend-watchers! Get ready because 2024 is shaping up to be a wild ride in the communication and marketing world. We're here to take you through the coolest, most impactful trends that are set to shake things up. Let’s dive right in!

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Robotic hand and human hand shake hands

AI

AI: Marketing revolution

In an era marked by rapid technological evolution, Artificial Intellingence (AI) emerges as a protagonist in the landscape of marketing and communication.

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Man and woman framing a sofa with a tablet

AR

Augmented Reality: a new horizon for Marketing

In an ever-evolving digital landscape, Augmented Reality (AR) is emerging as one of the most promising and revolutionary tools in the fields of communication and marketing.

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Twitter and X logos on smartphone

BRANDING

The Iconic Rebranding of Twitter as "X"

In a world where branding is the lifeblood of digital presence, we witness an event that will mark the history of social media: the rebranding of Twitter, which will now be known as "X".

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Jet d'eau in Geneva

NEWS

We've Expanded! Grafpoint Team is now in Geneva!

Yes, you read that right: the Grafpoint team is thrilled to announce that we have opened a new office right in the vibrant heart of Geneva!

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