We have carried out various advertising campaigns for the Freetime Club, with different objectives and approaches.
The "Train for Life" campaign aimed to reach a broad audience in the city of Lugano through a massive display on roadside billboards. The copywriting and visuals in this case emphasized the non-competitive nature of the center, which, while offering intensive training programs, focuses more on the well-being of its members.
In 2017, we were asked to create a campaign to promote the center's personal training service. The chosen slogan, "Customized Training for You," featured team members as the protagonists, helping clients achieve their goals with the guidance of dedicated professionals. The visuals played with the copy to create a strong yet fun and ironic connection, transforming the instructors into engineers serving the clients. The campaign also included the production of an internally shot video, available online on YouTube.
On the other hand, the campaign for the 40th anniversary aimed to celebrate a significant milestone for the center, communicating the importance of this facility in the Lugano sports landscape as the city's first fitness center