We were commissioned to create the branding for Ferella Falda SA, an engineering firm primarily engaged in urban engineering projects.

The logo in this case evokes the shape of a road sign, communicating order and professionalism through the juxtaposition of the two initial "F"s of the studio in a perfect square.

For the lettering, we chose a sans-serif font with clean and sharp lines, reminiscent of the technical drawings produced by the studio, while the midnight blue color conveys a sense of professionalism and security at first glance.

Astronaut mascot using a smartphone
Ask GiPi