The branding for Ferella Falda uses the simplicity and uniqueness of the naming to create a professional and direct logo.

We were commissioned to create the branding for Ferella Falda SA, an engineering firm primarily engaged in urban engineering projects.

The logo in this case evokes the shape of a road sign, communicating order and professionalism through the juxtaposition of the two initial "F"s of the studio in a perfect square.

For the lettering, we chose a sans-serif font with clean and sharp lines, reminiscent of the technical drawings produced by the studio, while the midnight blue color conveys a sense of professionalism and security at first glance.