The branding for Casa Masa combines the concepts of craftsmanship, quality, and tradition into a memorable and welcoming brand.


The logo for "Casa Masa," skillfully crafted to represent authentic Argentine empanadas production, captures the essence of the brand through the intelligent use of shapes and colors.

The design depicts a stylized empanada enclosing a cozy house, symbolizing the warmth and tradition of Argentine home cooking. The rich brown color and golden yellow evoke the tones of corn and the perfect baking of empanadas, while the solid, rounded typography complements the friendly and approachable brand.

Astronaut mascot using a smartphone
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