New Holland is Natural Inside, thanks to the Clean Energy Leader program, putting the organization at the forefront of the environmental issues with regards to the development of its vehicles.
In order to better convey this important aspect, we created a calendar where each page introduces one of the key facets of the program – sustainable, committed company, and so on. The letters are formed using the natural products farmed with New Holland vehicles. The clean, minimalistic style layout leaves ample space to the farming machines pictures, which were especially picked with reference to the headline and the products portrayed.